Blonde, grey or lightened hair needs constant care to preserve pure and shiny tones over time. Sun, pollution, technical treatments and styling can alter the shine, often highlighting unwanted yellow tones.  Thanks to its special formula enriched with purple pigment, Alama No-Yellow Shampoo eliminates unwanted yellow tones from blonde, grey or lightened hair, for a cool blonde effect.

After shampooing, the hair is soft and shiny with an incredible ice-blonde tone.