Alama age protective hair serum is a pro-age and digital anti pollution protective serum. Excessive exposure to the blue light emitted by electronic devices such as PCs, tablets and smartphones generates free radicals that cause oxidative stress, affecting the scalp and hair. From Photo-Aging to Digital-Aging, the oxidative stress cause by blue light, as occurs with the sun’s UV rays, accelerates the cell ageing process and therefore damages the hair shaft.
Formulated with the exclusive Blueshield active ingredient, extracted from Round-headed Bush Clover leaves and Blueberry oil, Alama Professional Zero Stress Protective Serum protects the hair against digital pollution, leaving the hair both shiny and defined.